The 53S Beauty Journal
Lash tips, bridal advice and easy makeup ideas from the 53S Beauty team. Everything we wish someone had told us when we first started wearing lashes, written in plain words and tested on real faces.
How to apply false eyelashes for the first time
Never worn lashes before? This is the simple routine Shruti teaches every beginner, from measuring the band to the small trick that stops the corners from lifting halfway through the day.
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How to wear lashes if you have hooded eyes
Hooded lids can hide liner and swallow short lashes. Here is how to pick a pair that shows up and where to place it.
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Choosing bridal lashes that last from pheras to reception
Long ceremonies, hot lights and happy tears. What to look for in wedding lashes, and why lighter often wins.
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How to clean and store your lashes so they last
A five minute routine after every wear keeps the band clean and the curl in shape, wear after wear.
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Natural lashes for work that nobody will notice
The secret to wearing lashes on a Monday morning is choosing a pair that looks like your own, only better.
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Finding a lipstick shade that suits Indian skin
Warm, olive or deep, your undertone is the key. A simple way to work out yours and the shades that flatter it.
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Where to put blush for a fresh, lifted look
Move your blush a little higher and further back, and your whole face looks more awake. Here is how.
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