Natural false eyelashes
you’ll forget you’re wearing
Lightweight false eyelashes made with real hair on a transparent band, designed by a makeup artist so you can wear them for hours and barely notice.
Whether it’s a long day at work, a sangeet or your own wedding, there’s a 53S Beauty pair that blends with your lashes and lifts your whole look. Little to no trimming, nothing heavy on the lid, just soft definition you can wear again and again.
Find your lash
From barely there to bold glam
Five styles, one price. Start with everyday false eyelashes like HAEIN and SORA, or go bolder for parties and bridal looks.
Every 53S Beauty pair is made with soft real hair on a clear band that disappears into your lash line, so even our boldest style feels light. Not sure which one is you? Think about where you’re going. A quiet office day calls for HAEIN, brunch with friends suits RUMI, and a sangeet or wedding is made for YUNA and MINA.
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Shop the look
One lash for every moment
Our story
Real hair lashes, born in a makeup artist’s kit
After more than a decade as a professional makeup artist, Shruti Shah kept hearing the same complaints. False lashes felt heavy, needed trimming and looked unnatural.
53S Beauty is her answer: natural looking false eyelashes made with real hair on a transparent band, designed to enhance your beauty, not overpower it.
5 and 3 are Shruti’s birth month and date; S is her initial.
Read our storyBundle and save
Build your lash wardrobe
Our reusable false eyelashes last wear after wear, so build a set for every mood. Pick any 3 styles, day to night, for [BUNDLE PRICE].
Start building
HAEINYUNA“They added the perfect amount of volume without feeling heavy. Definitely a permanent part of my bridal kit.”
Lavanya, Professional Makeup Artist
“So lightweight they blend seamlessly with my natural lashes. No one could tell I was wearing them.”
Shraddha Joshi, who wears HAEIN
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