Our Products
Discover reusable false lashes, lipsticks, blushes and beauty sponges, all designed by makeup artist Shruti Shah for everyday wear. Every piece feels light on the skin, goes on easily and lasts from morning to night. Shop the full beauty range in one place, from natural lashes to the lip and cheek colours that finish your look.
Eyelashes
Korean inspired false eyelashes made with lightweight real hair on a transparent band that blends right into your lash line. Five styles run from barely there to bold glam, each ₹399 and reusable multiple times. Pick HAEIN or SORA for natural everyday wear, RUMI for a soft lifted eye, and YUNA or MINA when you want more drama for parties, sangeets and your wedding day.
5 products
Lipstick
Long lasting lipsticks in shades chosen for Indian skin tones, from everyday nudes to bridal reds. Each one feels soft on the lips and stays comfortable all day. Wear a nude to the office, a rosy pink to brunch, or a deep red for your sangeet and wedding. Every shade is picked by makeup artist Shruti Shah, so finding your match is easy.
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[₹PRICE]Blush
Soft, buildable blush that melts into the skin for a natural, healthy flush. Tap on a little for a fresh daytime glow, or layer it up for evenings, festivals and wedding functions. Every shade is picked to warm up Indian skin tones, so your cheeks look naturally glowing from morning to night.
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[₹PRICE]Beauty Sponge
A soft makeup sponge that blends foundation, concealer and cream blush smoothly into your skin. Dampen it, squeeze out the extra water and gently bounce it over your face for a natural finish with no harsh lines. Rinse it with mild soap after every few uses and let it air dry, and it will stay soft and ready for your next look.
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[₹PRICE]Complete the look
Everything you need for one beautiful look
Choose your favourite 53S Beauty lashes, add a lipstick and blush that suit your skin, and blend it all in with our beauty sponge. Every piece is chosen to work together, so getting ready feels quick and simple, and the set makes a thoughtful gift for someone you love.
Build your kit